Time for change in the world of SEO?

How do you get your site seen on the web?
To enable your business web site to be found on the web - it heeds to be indexed. Over the years many have used Wikipedia and social networking sites for this purpose - some have done it very careffully - others may be considered just SPAM.

Have you also found that you can never really find what you want on the web any more? Sure we have country filtering - but maybe now it is time for a radical change.

For search engines to become reputable again.. all it will take is Google (and others) to ignore the social network sites and all will be restored.

Increasingly the web is becoming a 'big boys' game - where to be on first page for Google for a b2b service you will need to throw a lot of cash at it.the sooner that great god Google starts to ignore wikipedia and all of the social networking sites the better.either that or we have 3 search engines - B2B & B2C and C2C. Three different sets of results for three different purposes - I suspect that people looking for holiday stuff are fed up with seeing trade material and trade people fed up with the latest package deal from their competitor.

The web has grown up - not sure I will call it web 2.0 - but the search engines certainly need to change the rules of the game and start (as AJ started) to become find engines rather than search engines...

Find out more at www.getseenontheweb.co.uk and www.rapidbi.com/getseenontheweb/

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Mike Morrison is director of RapidBI, an organizational effectiveness consultancy. He has been involved in HR, OD and strategic development for over 20 years. He can be contacted via www.rapidbi.com/

© This article is copyright RapidBI 2008 – it may be copied providing the authors are credited, and direct links maintained

Get seen on the web

With the web being increasingly important for purchasers to find training providers, use of the web is critical to many training providers.

Over the past 3 years I have been developing and using web search engine optimisation (SEO) techniques to get my business seen on the net. Recently I was asked to present a session at the TrainerBase conference on this topic. As a result I have been asked to put together a jargon free workshop helping typical trainers improve their web profile.

With this in mind I have developed a process called get seen on the web - a one day programme with practical activities to raise you profile and tap into the work available.

For more information see www.getseenontheweb.co.uk

This one day programmes is suitable for Trainers, Consultants and other freelancers

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Mike Morrison is director of RapidBI, an organizational effectiveness consultancy. He has been involved in HR, OD and strategic development for over 20 years. He can be contacted via www.rapidbi.com/

© This article is copyright RapidBI 2006, 2008 – it may be copied providing the authors are credited, and direct links maintained